Moving up, Moving down, or Cashing Out
The market's in a bit of a slump right now, but
if you've owned property in San Diego for more than a couple of years,
chances are good that you've built up some equity. You may want to
use that equity to move up to a bigger house. (Now is a great time with rates still
near historical lows and lots of inventory).
Or, maybe the kids are grown and gone and you're ready to move
into a smaller place.
Or, perhaps it's recently dawned on you that while $400,000 doesn't
get you much in San Diego, it buys a pretty nice house with a view in Ohio.
Whatever the reason, I can help you sell your current home. The
first step to selling your home is figuring out how much
it's worth.
Ask me.
Selling a Home Is Complicated
This happens less in today's market than it did a couple of years ago, but
occasionally I run across people who don't want to pay a professional
to sell their house. Let's face it. Those commissions
can be substantial. It almost feels like you're giving the money away -- and
who likes to do that? In cases where a client is inclined to try to
market a property by themselves or enlist the help of a discount
brokerage, my response is typically to tell them to "go for it" and then
sit back and watch the show.
Sometimes a seller will be successful and sometimes they won't, but very rarely
do they actually enjoy the process.
The fact is, selling a house is a very complicated and stressful
process which is fraught
with legal, emotional and financial peril. One misstep can be very costly.
In a nutshell, that is why good real estate professionals are worth
their commission and why I don't compete on price. I don't have to.
I obsess over every small detail of the transaction to earn my commission
and bring you safely to the close of your transaction. There's no day
like closing day!
What Makes Me Different?
Tell a real estate agent that you're considering selling
your house, and they'll say one of two things (depending on what kind of agent they are):
I'll sell your house in the least amount of time for the most amount of money...
That first statement is meaningless marketing mumbo-jumbo which is designed to impress and confuse you. Ask yourself what it really means to sell a house in the "least amount of time" or for the "most amount of money". How would you ever go about proving that the agent didn't sell the house for the most amount of money, or in the least amount of time? The second statement is representative of discount brokerages which care more about volume than about making sure your tansaction closes without a hitch. It works to your disadvantage -- here's how: if a brokerage charges a flat fee per transaction then they have to do more transactions than a full-service brokerage (which charges a percentage of the transaction) in order to make the same amount of money. This forces the discount brokerages to do more transactions, which means that they have less time to focus on any one transaction, which means that you're not getting a professional's undivided attention.I'll help you sell your house for a flat fee...
How I Work
Here is what you can expect when you list a home with me:
First of all, you can expect top-notch service and attention because I only
work with one or two clients at a time. Secondly,
when drawing up a listing
agreement, we will agree together on a "fair" price for your home. (If we
can't reach an agreement then I won't take your listing).
If I sell your
house for the "fair" price or more, I get my full commission.
If I sell the house for less than the "fair" price, I will reduce my commission
by $1 for every $1 less than the "fair" price
that your house sells for (up to half of my commission).
And if I fail to bring in any
offers at all... well, that's never happened. But if if did, I would
hang my head in shame and give you $500 as compensation for the
time you spent listing your house without results. I put
my money where my mouth is. How many other agents do that? None that I know of.


